Upon acquiring a new asset, our team examines every aspect of the community. Our goal is to know more about the property than the seller. This allows us to develop a repositioning strategy inclusive of comprehensive interior upgrades that differentiate our offerings from competitors.
Our Strategy, Your Advantage
Morgan Properties is a premier owner and operator of Class B apartments in the Mid-Atlantic region, Sun Belt states, and the Northeastern United States. With an established portfolio and proven track record of acquiring and repositioning assets in need of rehabilitation, we bring to the table a competitive advantage that others in the market just can’t beat.
Tenets of Investment
The Morgan Properties investment strategy is focused on three essential investment tenets. By adhering to these core principles, we are able to consistently realize a greater return on all assets.
Operational Capabilities
Morgan Properties' portfolio of more than 90,000 units consists of both wholly owned and managed properties, as well as properties owned and managed with JV institutional investors. Our success as a multifamily operator hinges on our ability to maximize cash flow through value-add repositioning, hands-on professional management, revenue management infrastructure, and asset preservation.
Professional Management
Morgan Properties’ hands-on professional management infrastructure streamlines significant operational efficiencies.
- LRO revenue management optimizes new lease and renewal pricing
- RealPage Contact Center third-party call center enables 24/7 leasing
- Yardi property management system
- National service contracts create economies of scale, lower operating expenses
Asset Preservation
At Morgan Properties, we know that proper preventative maintenance is the key to reducing long-term capital expenditure. That is why we prioritize phased replacement projects to achieve optimal balance between repairs and replacements.
Redefining the Rental Experience